AI styling technology
AI styling technology
for fashion retailers.
for fashion retailers.
⦿ About
⦿ About
What if every customer could have a personal styling session at their fingertips?
Our patented AI technology helps retailers turn inspiration into lasting loyalty, letting shoppers co-create, save, and share their perfect looks.
What if every customer could have a personal styling session at their fingertips?
Our patented AI technology helps retailers turn inspiration into lasting loyalty, letting shoppers co-create, save, and share their perfect looks.
⦿ How it Works
⦿ How it Works
Your customers co-create their looks with just a few clicks:
Select
Choose a model from our diverse runway.
Style
Get AI style recommendations.
Swap
Mix and match items to change the look.
Swap
Mix and match items to change the look.
Save
Keep favorite looks in a personal closet.
Share
Show off looks and inspire friends on social.
⦿ Why Zelig
⦿ Why Zelig
Fashion first–always
We're obsessed with style, creativity, and the magic of self-expression. Unlike tech-driven solutions that treat fashion as an afterthought, we start with style and use technology to amplify it.
Omni spirited
Our proprietary AI fit and style technology makes the omnichannel shopping experience seamless, inspiring, and undeniable stylish.
Lasting loyalty
We foster deeper emotional connections between shoppers and the brands they love.
⦿ Inspire Style, Increase Value
⦿ Inspire Style, Increase Value
Join a select group of retailers turning trends into profits.
Lift AOV
Transform your product pages into a dynamic closet. Give confidence to mix, match, and add more.
Lift AOV
Transform your product pages into a dynamic closet. Give confidence to mix, match, and add more.
Reduce Returns
When shoppers feel confident in their choices and fit, they commit and are less likely to return.
Lower CAC
Transform shoppers into advocates through shareable styling experiences across social platforms.
Unlock Insights
Use saved looks and engagement data to refine products, personalize marketing, and drive smarter decisions.
Build Loyalty
Keep customers coming back to their closet for endless outfit configurations from saved, purchased, and recommended looks. Add, remove and build daily.
Reduce Returns
When shoppers feel confident in their choices and fit, they commit and are less likely to return.
Lower CAC
Transform your product pages into a dynamic closet. Give confidence to mix, match, and add more.
Unlock Insights
Use saved looks and engagement data to refine products, personalize marketing, and drive smarter decisions.
Build Loyalty
Keep customers coming back to their closet for endless outfit configurations from saved, purchased, and recommended looks. Add, remove and build daily.
⦿ Our Team
⦿ Our Team
Sandy Sholl
CEO & Founder, ZELIG
Sandy Sholl is the visionary force behind Zelig, driven by a deep love for fashion and a relentless pursuit of innovation. As a longtime luxury retail expert, she saw how digital shopping had lost its artistry and emotional connection. She founded Zelig to redefine how shoppers discover, engage with, and create fashion in an omnichannel world.
With decades of expertise in luxury retail and consumer innovation, Sandy co-founded MadaLuxe Group in 2010, building it into a global leader in luxury distribution. She also launched MadaLuxe Ventures and SLS Journey, investment funds fueling the next generation of tech-driven consumer experiences.
Beyond business, Sandy is dedicated to philanthropy, focusing on combating antisemitism and supporting global humanitarian efforts through the Sholl-Freede Foundation.
Under her leadership, Zelig is bridging the gap between AI, retail, and human expression, ushering in a new era of immersive and intuitive fashion engagement.
Adam Freede
Co-founder
Adam Freede, a seasoned investor, excels in crafting operational strategies that transform businesses into enduring high-growth companies. His passion for luxury led him to co-found MadaLuxe alongside his business partner, Sandy Sholl. With a steadfast commitment to his team, Adam has fostered a culture of excellence and community, driving growth across the MadaLuxe portfolio. Under Adam’s leadership, MadaLuxe has emerged as a preeminent luxury company, featuring an exclusive collection of prestigious brands.
A proud alumnus of the Goizueta Business School at Emory University, Adam's influence also extends to his roles as a board member for various organizations, spanning philanthropies, consumer packaged goods, and circular fashion companies. As the Co-Chair and Co-Founder of his family's foundation, The Sholl-Freede Foundation, Adam remains dedicated to philanthropic endeavors. Additionally, he serves as both an owner and board member of the Los Angeles Football Club in Major League Soccer.
Michelle Lee
Advisor
Michelle is the CEO and founder of Obsidian strategies and a former tech executive at Amazon and Google. She also served as Under Secretary of Commerce & Director of the U.S. Patent and Trademark Office.
Kirk Posmantu
Advisor
Sandy Sholl
CEO & Founder, ZELIG
Sandy Sholl is the visionary force behind Zelig, driven by a deep love for fashion and a relentless pursuit of innovation. As a longtime luxury retail expert, she saw how digital shopping had lost its artistry and emotional connection. She founded Zelig to redefine how shoppers discover, engage with, and create fashion in an omnichannel world.
With decades of expertise in luxury retail and consumer innovation, Sandy co-founded MadaLuxe Group in 2010, building it into a global leader in luxury distribution. She also launched MadaLuxe Ventures and SLS Journey, investment funds fueling the next generation of tech-driven consumer experiences.
Beyond business, Sandy is dedicated to philanthropy, focusing on combating antisemitism and supporting global humanitarian efforts through the Sholl-Freede Foundation.
Under her leadership, Zelig is bridging the gap between AI, retail, and human expression, ushering in a new era of immersive and intuitive fashion engagement.
Adam Freede
Co-Founder, ZELIG
Adam Freede, a seasoned investor, excels in crafting operational strategies that transform businesses into enduring high-growth companies. His passion for luxury led him to co-found MadaLuxe alongside his business partner, Sandy Sholl. With a steadfast commitment to his team, Adam has fostered a culture of excellence and community, driving growth across the MadaLuxe portfolio. Under Adam’s leadership, MadaLuxe has emerged as a preeminent luxury company, featuring an exclusive collection of prestigious brands.
A proud alumnus of the Goizueta Business School at Emory University, Adam's influence also extends to his roles as a board member for various organizations, spanning philanthropies, consumer packaged goods, and circular fashion companies. As the Co-Chair and Co-Founder of his family's foundation, The Sholl-Freede Foundation, Adam remains dedicated to philanthropic endeavors. Additionally, he serves as both an owner and board member of the Los Angeles Football Club in Major League Soccer.
Michelle Lee
Advisor
Michelle is the CEO and founder of Obsidian strategies and a former tech executive at Amazon and Google. She also served as Under Secretary of Commerce & Director of the U.S. Patent and Trademark Office.
Michelle is the CEO and founder of Obsidian strategies and a former tech executive at Amazon and Google. She also served as Under Secretary of Commerce & Director of the U.S. Patent and Trademark Office.
Kirk Posmantu
Advisor
Kirk is the Founder & CEO of Axcess Worldwide, and Chief Partnership Officer at 25Madison. He is a serial entrepreneur, venture capitalist, and philanthropist.
Kirk is the Founder & CEO of Axcess Worldwide, and Chief Partnership Officer at 25Madison. He is a serial entrepreneur, venture capitalist, and philanthropist.
Jeffrey Hectman
Advisor
Jeff is the Executive Chairman, CEO, and Founder of Hilco Global. He is also member of the Secured Finance Network, the Turnaround Management Association, and the Association of Corporate Development.
Jeffrey Hectman
Advisor
Jeff is the Executive Chairman, CEO, and Founder of Hilco Global. He is also member of the Secured Finance Network, the Turnaround Management Association, and the Association of Corporate Development.
Kirk is the Founder & CEO of Axcess Worldwide, and Chief Partnership Officer at 25Madison. He is a serial entrepreneur, venture capitalist, and philanthropist.
Jeffrey Hectman
Advisor
Jeff is the Executive Chairman, CEO, and Founder of Hilco Global. He is also member of the Secured Finance Network, the Turnaround Management Association, and the Association of Corporate Development.
⦿ Press
Off the presses, into your closet.
“Sholl and Freede privately funded Zelig for the past three years, however, now they announce $15 million in Series A funding that values the pre-revenue company at $100 million.”
-Tech Crunch
Effortless Style, Anytime.
Contact Us: info@zelig.com
© 2025 All Rights Reserved. Contents Confidential & Proprietary.
AI styling technology
for fashion retailers.
⦿ About
What if every customer could have a personal styling session at their fingertips?
Our patented AI technology helps retailers turn inspiration into lasting loyalty, letting shoppers co-create, save, and share their perfect looks.
What if every customer could have a personal styling session at their fingertips?
Our patented AI technology helps retailers turn inspiration into lasting loyalty, letting shoppers co-create, save, and share their perfect looks.
⦿ How it Works
Your customers co-create their looks with just a few clicks:
Select
Choose a model from our diverse runway.
Style
Get AI style recommendations.
Swap
Mix and match items to change the look.
Save
Keep favorite looks in a personal closet.
Share
Show off looks and inspire friends on social.
⦿ Why Zelig
Fashion first–always
We're obsessed with style, creativity, and the magic of self-expression. Unlike tech-driven solutions that treat fashion as an afterthought, we start with style and use technology to amplify it.
Omni spirited
Our proprietary AI fit and style technology makes the omnichannel shopping experience seamless, inspiring, and undeniable stylish.
Lasting loyalty
We foster deeper emotional connections between shoppers and the brands they love.
⦿ Inspire Style, Increase Value
Join a select group of retailers turning trends into profits.
Lift AOV
Transform your product pages into a dynamic closet. Give confidence to mix, match, and add more.
Lift AOV
Transform your product pages into a dynamic closet. Give confidence to mix, match, and add more.
Reduce Returns
When shoppers feel confident in their choices and fit, they commit and are less likely to return.
Lower CAC
Transform shoppers into advocates through shareable styling experiences across social platforms.
Unlock Insights
Use saved looks and engagement data to refine products, personalize marketing, and drive smarter decisions.
Build Loyalty
Keep customers coming back to their closet for endless outfit configurations from saved, purchased, and recommended looks. Add, remove and build daily.
Reduce Returns
When shoppers feel confident in their choices and fit, they commit and are less likely to return.
Lower CAC
Transform your product pages into a dynamic closet. Give confidence to mix, match, and add more.
Unlock Insights
Use saved looks and engagement data to refine products, personalize marketing, and drive smarter decisions.
Build Loyalty
Keep customers coming back to their closet for endless outfit configurations from saved, purchased, and recommended looks. Add, remove and build daily.
⦿ Our Team
Sandy Sholl
CEO & Founder, ZELIG
Sandy Sholl is the visionary force behind Zelig, driven by a deep love for fashion and a relentless pursuit of innovation. As a longtime luxury retail expert, she saw how digital shopping had lost its artistry and emotional connection. She founded Zelig to redefine how shoppers discover, engage with, and create fashion in an omnichannel world.
With decades of expertise in luxury retail and consumer innovation, Sandy co-founded MadaLuxe Group in 2010, building it into a global leader in luxury distribution. She also launched MadaLuxe Ventures and SLS Journey, investment funds fueling the next generation of tech-driven consumer experiences.
Beyond business, Sandy is dedicated to philanthropy, focusing on combating antisemitism and supporting global humanitarian efforts through the Sholl-Freede Foundation.
Under her leadership, Zelig is bridging the gap between AI, retail, and human expression, ushering in a new era of immersive and intuitive fashion engagement.
Adam Freede
Co-founder
Adam Freede, a seasoned investor, excels in crafting operational strategies that transform businesses into enduring high-growth companies. His passion for luxury led him to co-found MadaLuxe alongside his business partner, Sandy Sholl. With a steadfast commitment to his team, Adam has fostered a culture of excellence and community, driving growth across the MadaLuxe portfolio. Under Adam’s leadership, MadaLuxe has emerged as a preeminent luxury company, featuring an exclusive collection of prestigious brands.
A proud alumnus of the Goizueta Business School at Emory University, Adam's influence also extends to his roles as a board member for various organizations, spanning philanthropies, consumer packaged goods, and circular fashion companies. As the Co-Chair and Co-Founder of his family's foundation, The Sholl-Freede Foundation, Adam remains dedicated to philanthropic endeavors. Additionally, he serves as both an owner and board member of the Los Angeles Football Club in Major League Soccer.
Michelle Lee
Advisor
Michelle is the CEO and founder of Obsidian strategies and a former tech executive at Amazon and Google. She also served as Under Secretary of Commerce & Director of the U.S. Patent and Trademark Office.
Kirk Posmantu
Advisor
Sandy Sholl
CEO & Founder, ZELIG
Sandy Sholl is the visionary force behind Zelig, driven by a deep love for fashion and a relentless pursuit of innovation. As a longtime luxury retail expert, she saw how digital shopping had lost its artistry and emotional connection. She founded Zelig to redefine how shoppers discover, engage with, and create fashion in an omnichannel world.
With decades of expertise in luxury retail and consumer innovation, Sandy co-founded MadaLuxe Group in 2010, building it into a global leader in luxury distribution. She also launched MadaLuxe Ventures and SLS Journey, investment funds fueling the next generation of tech-driven consumer experiences.
Beyond business, Sandy is dedicated to philanthropy, focusing on combating antisemitism and supporting global humanitarian efforts through the Sholl-Freede Foundation.
Under her leadership, Zelig is bridging the gap between AI, retail, and human expression, ushering in a new era of immersive and intuitive fashion engagement.
Adam Freede
Co-Founder, ZELIG
Adam Freede, a seasoned investor, excels in crafting operational strategies that transform businesses into enduring high-growth companies. His passion for luxury led him to co-found MadaLuxe alongside his business partner, Sandy Sholl. With a steadfast commitment to his team, Adam has fostered a culture of excellence and community, driving growth across the MadaLuxe portfolio. Under Adam’s leadership, MadaLuxe has emerged as a preeminent luxury company, featuring an exclusive collection of prestigious brands.
A proud alumnus of the Goizueta Business School at Emory University, Adam's influence also extends to his roles as a board member for various organizations, spanning philanthropies, consumer packaged goods, and circular fashion companies. As the Co-Chair and Co-Founder of his family's foundation, The Sholl-Freede Foundation, Adam remains dedicated to philanthropic endeavors. Additionally, he serves as both an owner and board member of the Los Angeles Football Club in Major League Soccer.
Michelle Lee
Advisor
Michelle is the CEO and founder of Obsidian strategies and a former tech executive at Amazon and Google. She also served as Under Secretary of Commerce & Director of the U.S. Patent and Trademark Office.
Michelle is the CEO and founder of Obsidian strategies and a former tech executive at Amazon and Google. She also served as Under Secretary of Commerce & Director of the U.S. Patent and Trademark Office.
Kirk Posmantu
Advisor
Kirk is the Founder & CEO of Axcess Worldwide, and Chief Partnership Officer at 25Madison. He is a serial entrepreneur, venture capitalist, and philanthropist.
Jeffrey Hectman
Advisor
Jeff is the Executive Chairman, CEO, and Founder of Hilco Global. He is also member of the Secured Finance Network, the Turnaround Management Association, and the Association of Corporate Development.
Jeffrey Hectman
Advisor
Jeff is the Executive Chairman, CEO, and Founder of Hilco Global. He is also member of the Secured Finance Network, the Turnaround Management Association, and the Association of Corporate Development.
Kirk is the Founder & CEO of Axcess Worldwide, and Chief Partnership Officer at 25Madison. He is a serial entrepreneur, venture capitalist, and philanthropist.
Jeffrey Hectman
Advisor
Jeff is the Executive Chairman, CEO, and Founder of Hilco Global. He is also member of the Secured Finance Network, the Turnaround Management Association, and the Association of Corporate Development.
⦿ Press
Off the presses, into your closet.
“Sholl and Freede privately funded Zelig for the past three years, however, now they announce $15 million in Series A funding that values the pre-revenue company at $100 million.”
-Tech Crunch
Effortless Style, Anytime.
Contact Us:
info@zelig.com
© 2025 All Rights Reserved.
Contents Confidential & Proprietary.