Zelig was founded by Sandy Sholl and Adam Freede in 2020. Sandy is also Chairperson of MadaLuxe Group, North America’s leading luxury distributor. Adam is the CEO of MadaLuxe and serves as Co-Chair of The Sholl Freede Foundation.
We came at AI commerce from inside the fashion business. The category needed both a deep understanding of how fashion actually operates and a clean-sheet view of what AI could do for shoppers. We built Zelig at that intersection.
Traditional eCommerce was designed when shoppers tolerated browsing. Product grids, filters, faceted search, recommendation rails. That model is exhausted.Today’s shopper knows what she likes. She wants help finding the things that fit her, look right on her, and pair with what she already owns. That is a styling problem, and styling is what fashion has always done best.
Zelig brings styling intelligence to every shopper who visits your site. The product is new. The expertise behind it is decades old.
Sandy Sholl,
CEO
Sandy Sholl is the Founder of Zelig, where she is leading the transformation of the retail landscape by pioneering the industry’s first end-to-end AI Commerce styling platform.
Tom Kennedy,
CAO
Tom Kennedy is a seasoned global retail and brand executive with more than three decades of leadership experience across Nike, Gap, PacSun, Fossil, Sperry, and Wolverine Worldwide.
Dan Shao,
CTO
Dan Shao is an accomplished computer vision, machine learning, and AI leader with deep experience developing advanced perception systems across robotics, automation, and intelligent imaging.
Ryan Cahill,
CRO
Ryan spent 15 years scaling revenue for the platforms that defined the last era of commerce, including Oracle, Selligent, and Stylitics, and joined Zelig to build the one defining the next.
Adam Michaels,
CPO
Adam is a fashion tech and e-commerce executive who spent two decades at ZOZO and TechStyle Fashion Group (Fabletics, Savage X Fenty) building digital products, AI platforms, and global tech organizations.
Zelig raised $15M in Series A funding in November 2023, led by Hilco Global. Total capital raised includes additional strategic investment. Company valuation at Series A was reported at $100M.
Julie Wainwright
Founder, The RealReal
Michelle Lee
AI Transformation and Policy Leader, AWS
Mike Karanikolas
Co-Founder and Co-CEO, REVOLVE
Jeff Hechtman
Founding CEO, Hilco Global
Veronica Grazer
Marketing Expert, SBE
Kirk Posmantur
Founder, Axcess Worldwide
Zelig and our retail partners have been covered in WWD, Business of Fashion, Forbes, The Drum, and Business Wire. See full press coverage.
The age of browsing is over. Zelig is built for the shopper who arrives with intent and expects to leave with a bag.
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