Built by people who run fashion.

Zelig Technology was founded by Sandy Sholl and Adam Freede in 2020, and its work with REVOLVE is documented in our results and has been covered by WWD. Sandy is also Chairperson of MadaLuxe Group, North America’s leading luxury distributor. Adam is the CEO of MadaLuxe and serves as Co-Chair of The Sholl Freede Foundation.

We came at AI commerce from inside the fashion business. The category needed both a deep understanding of how fashion actually operates and a clean-sheet view of what AI could do for shoppers. We built Zelig at that intersection.

Why Zelig Technology exists

Traditional eCommerce was designed when shoppers tolerated browsing. Product grids, filters, faceted search, recommendation rails. That model is exhausted.Today’s shopper knows what she likes. She wants help finding the things that fit her, look right on her, and pair with what she already owns. That is a styling problem, and styling is what fashion has always done best.

Zelig brings styling intelligence to every shopper who visits your site. The product is new. The expertise behind it is decades old.

Leadership

Sandy Sholl,
CEO

Sandy Sholl is the Founder of Zelig, where she is leading the transformation of the retail landscape by pioneering the industry’s first end-to-end AI Commerce styling platform.

Adam Freede,
Co-Founder

Adam Freede is Co-Founder of Zelig and Co-Founder and CEO of MadaLuxe, bringing deep experience in luxury, investing, and operational strategy to building businesses for sustained growth.

Dan Shao,
CTO

Dan Shao is an accomplished computer vision, machine learning, and AI leader with deep experience developing advanced perception systems across robotics, automation, and intelligent imaging.

Adam Michaels,
CPO

Adam is a fashion tech and e-commerce executive who spent two decades at ZOZO and TechStyle Fashion Group (Fabletics, Savage X Fenty) building digital products, AI platforms, and global tech organizations.

Funding and backing

Zelig raised $15M in Series A funding in November 2023, led by Hilco Global. Total capital raised includes additional strategic investment. Company valuation at Series A was reported at $100M.

Press

Zelig and our retail partners have been covered in WWD, Business of Fashion, Forbes, The Drum, and Business Wire. See full press coverage.

Built for the next decade of commerce.

The age of browsing is over. Zelig is built for the shopper who arrives with intent and expects to leave with a bag.

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