Contemporary fashion retailers are selling to a different shopper. Your audience is faster, more fluent on social. They don’t read the homepage. They tap, swipe, save, and check out.

Zelig is built for that shopper.

More Shoppers Buy

When people see a full outfit instead of a single product, more of them add to bag and check out.

Bigger Orders

Buy the whole look; top, bottoms, and outerwear, and the average order is larger than a single piece.

Fewer Returns

Complete outfits are bought with real excitement and anticipation; no more second guesses that send pieces back.

Data You Own

Every look a shopper builds shows you what sells together – first-party insight for buying and merchandising, and it stays yours.

In a deployment with a $3B-revenue fashion retailer, shoppers engaging with Build a Look spent 3x longer on site, converted at 3x the rate of the control group, drove 1.5x average order value, and reduced returns by double digits. For contemporary fashion retailers that matters most where McKinsey attributes about 70% of fashion returns to fit and style.

Catalog ingest, model training, and front-end deployment in 6 to 8 weeks. See the full integration path. Works with Shopify Plus, Salesforce Commerce Cloud, BigCommerce, and custom stacks. You own deployment – a relatively effortless, single script that drives the entire experience. We own the styling work.

Shopify Plus BigCommerce Salesforce Commerce Cloud Custom Stack
A contemporary fashion shopper wearing a styled complete look

Every interaction with Build a Look generates first-party styling data. It belongs to you. Use it inside your CRM, your buying tool, your CDP. The use cases across your go-to-market and buying options are endless, enhancing customer retention and purchase experience.

Contemporary knitwear styled into a full outfit

Built for the next decade of commerce.

The age of browsing is over. Zelig is built for the shopper who arrives with intent and expects to leave with a bag.

Book a demo on your catalog