A top online fashion catalog with 110,000 styles. 82% sold at full price. $1.1B in revenue in 2024. Their shoppers are millennial and Gen Z, fluent in fashion, demanding on the experience.
They tested Build a Look on half of their audience for three months. Quietly. No marketing push, no front-page placement. Just the feature live, and a control group seeing the legacy experience.
Four numbers moved across the test cohort.
Shoppers interacting with Build a Look stayed on the site three times longer than the control group. Time on site wasn’t friction. It was engagement.
Shoppers using Build a Look converted on items at four and a half times the industry baseline. The styling layer surfaced adjacent purchases that the baseline experience missed.
Confidence at checkout went up. Returns dropped. In fashion, where returns can run 25 to 40%, that line moves directly to gross margin.
The basket grew. When the platform shows a coat with the bottoms and shoes that finish the look, shoppers buy the look, not the coat.
A fashion retailer with over 54,000 SKUs available inside the styling experience launched Build a Look to its full audience in October 2025. Now, live on PLPs, PDPs and on dedicated landing pages across the site – serving literally millions of outfit combinations monthly.
“Zelig’s AI-powered styling brings our vision to life, enabling our customers to create an endless array of complete looks with confidence.”
— Mike Karanikolas, Co-Founder and Co-CEO, REVOLVE
The age of browsing is over. Zelig is built for the shopper who arrives with intent and expects to leave with a bag.
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