Lulus has always described itself as “your favorite boutique”, the kind of place where you feel understood and can find exactly what you are looking for.
Delivering that kind of personal experience online, at scale, is a much harder challenge.
That’s why we’re excited to welcome Lulus to Zelig.
With Zelig, Lulus is turning its catalog into a more interactive styling experience. A shopper can start with one item she loves, and within seconds explore a complete look built around it using Lulus’ own assortment and merchandising direction.
She can change her shoes. Try another layer. Explore different combinations. Share the look with friends. And shop the complete outfit with more confidence.
It brings an important part of the boutique experience online: not simply showing a customer more products, but helping her understand how those products can come together in a complete look.
Lulus has long believed that getting dressed should be fun and enjoyable, not intimidating, now within Zelig every shopper has an AI stylist guiding and supporting their outfit creation.
Their investment in this experience is another step toward delivering on that promise for every shopper, at digital scale.
We’re proud to be part of it.
Welcome to the Zelig family, Lulus.